December 7, 2021 01:28 PM ESTUpdated 01:39 PM
Pharma
Marketing

Mar­ket­ingRx Matchup: How Ab­b­Vie and Bio­haven ads rank in head-to-head mi­graine chal­lenge

Beth Snyder Bulik

Senior Editor

Are you ready to rum­ble? DTC brands that is. Mar­ket­ingRx is launch­ing a new month­ly fea­ture to­day called Mar­ket­ingRx Matchup. We’re pit­ting two phar­ma brands …

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