Mar­ket­ingRx Matchup: How Ab­b­Vie and Bio­haven ads rank in head-to-head mi­graine chal­lenge

Are you ready to rum­ble? DTC brands that is. Mar­ket­ingRx is launch­ing a new month­ly fea­ture to­day called Mar­ket­ingRx Matchup. We’re pit­ting two phar­ma brands’ DTC ad­ver­tis­ing in the same ther­a­peu­tic cat­e­go­ry against each oth­er to find out what con­sumers and pa­tients re­al­ly think.

Mar­ket re­search com­pa­ny Leg­er is han­dling the polling and analy­sis each month, and I’ll be writ­ing up the re­sults — along with my own take — in­side MRx on the first Tues­day of the month.

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER