MarketingRx roundup: AbbVie debuts Qulipta migraine TV ads; Lilly focuses on Olympic athlete in boycotted Games
AbbVie launched its first mainstream ad campaign for migraine prevention med Qulipta. In two 45-second TV commercials, people are shown staving off migraine onset as they move through daily triggers like menstrual period, stress or rainy weather. One particular sentence, “Qulipta can help prevent migraine attacks,” is repeated three times, each time with the words splashed on the screen at the same time – with the middle words, “prevent migraine,” in all caps and red-orange letters.
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