Mar­ket­ingRx roundup: Ab­b­Vie de­buts Qulip­ta mi­graine TV ads; Lil­ly fo­cus­es on Olympic ath­lete in boy­cotted Games

Ab­b­Vie launched its first main­stream ad cam­paign for mi­graine pre­ven­tion med Qulip­ta. In two 45-sec­ond TV com­mer­cials, peo­ple are shown staving off mi­graine on­set as they move through dai­ly trig­gers like men­stru­al pe­ri­od, stress or rainy weath­er. One par­tic­u­lar sen­tence, “Qulip­ta can help pre­vent mi­graine at­tacks,” is re­peat­ed three times, each time with the words splashed on the screen at the same time – with the mid­dle words, “pre­vent mi­graine,” in all caps and red-or­ange let­ters.

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER