MarketingRx roundup: AbbVie drives endometriosis awareness; Novartis adds to Cosentyx campaign
An AbbVie Facebook campaign is spotlighting endometriosis awareness and a partnership alliance effort to spur conversations. Although the Alliance for Endometriosis launched in 2021 with a national survey around the disconnect between patients and caregivers, AbbVie is again highlighting the group’s education and resources during March’s Endometriosis Awareness Month.
With headlines such as “Let’s Endo the Pain,” AbbVie aims to spur honest discussions and dispel the stigma around the condition. The Alliance partners include the American College of Obstetricians and Gynecologists, the Black Women’s Health Imperative, the Endometriosis Association and GE Healthcare.
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