Mar­ket­ingRx roundup: Ab­b­Vie dri­ves en­dometrio­sis aware­ness; No­var­tis adds to Cosen­tyx cam­paign

An Ab­b­Vie Face­book cam­paign is spot­light­ing en­dometrio­sis aware­ness and a part­ner­ship al­liance ef­fort to spur con­ver­sa­tions. Al­though the Al­liance for En­dometrio­sis launched in 2021 with a na­tion­al sur­vey around the dis­con­nect be­tween pa­tients and care­givers, Ab­b­Vie is again high­light­ing the group’s ed­u­ca­tion and re­sources dur­ing March’s En­dometrio­sis Aware­ness Month.

With head­lines such as “Let’s En­do the Pain,” Ab­b­Vie aims to spur hon­est dis­cus­sions and dis­pel the stig­ma around the con­di­tion. The Al­liance part­ners in­clude the Amer­i­can Col­lege of Ob­ste­tri­cians and Gy­ne­col­o­gists, the Black Women’s Health Im­per­a­tive, the En­dometrio­sis As­so­ci­a­tion and GE Health­care.

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