February 28, 2023 12:30 PM ESTUpdated March 2, 03:34 PM
Pharma
Marketing

Mar­ket­ingRx roundup: Ab­b­Vie joins Tik­Tok with friend­ly ex­pert chats; Pfiz­er shops $2.8B mar­ket­ing ac­count

Beth Snyder Bulik

Senior Editor

Ab­b­Vie joined the hip­ster crowd on Tik­Tok with a new cor­po­rate brand­ed US han­dle. Launched a few weeks ago, the ac­count …

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