September 12, 2023 12:51 PM EDT
Pharma
Marketing

Mar­ket­ingRx roundup: Bris­tol My­ers re-ups cross coun­try cy­cling fundrais­er; Pfiz­er em­ploy­ees share mi­graine ‘per­sonas’

Beth Snyder Bulik

Senior Editor

Bris­tol My­ers Squibb em­ploy­ees sad­dled up on bi­cy­cles from the West Coast last week in the first wave of its an­nu­al “Coast 2 Coast 4 …

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