Mar­ket­ingRx roundup: Cannes ad fes­ti­val speak­ers to in­clude Pfiz­er, No­vo Nordisk; AZ adds TV com­mer­cial to NHL col­lab

Phar­ma com­pa­nies set for Cannes ad cre­ativ­i­ty fes­ti­val: Pfiz­er and No­vo Nordisk are both set to take the main stages at Cannes’ ad­ver­tis­ing con­fab this sum­mer. The just-an­nounced pro­gram high­lights No­vo and spokesper­son Queen Lat­i­fah talk­ing about “cre­ativ­i­ty, com­mu­ni­ty and obe­si­ty,” and Pfiz­er chief mar­ket­ing of­fi­cer Drew Panayiotou and agency Pub­li­cis talk­ing about the phar­ma’s “Out­do Yes­ter­day” brand cam­paign.

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