Mar­ket­ingRx roundup: Coun­try mu­sic awards and more phar­ma ads; Bris­tol My­ers ad­vances clin­i­cal tri­al di­ver­si­ty ef­fort

Three con­sec­u­tive week­ends of celebri­ty-stud­ded award shows amount­ed to a flood of phar­ma ad­ver­tis­ing on the TV air­waves. First it was Acad­e­my Awards in late …

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