MarketingRx roundup: Country music awards and more pharma ads; Bristol Myers advances clinical trial diversity effort
Three consecutive weekends of celebrity-studded award shows amounted to a flood of pharma advertising on the TV airwaves. First it was Academy Awards in late March, followed by the Grammys last weekend and on Monday night, the Country Music Television Awards.
And along with the third round of high-end celebrity fashion looks came another run of pharma TV commercials. The Nashville music showdown featured a few repeats from the previous award shows – Stelara (with J&J’s Janssen Crohn’s disease latest campaign) and HHS’ vaccine push, for instance – while other brands used the country music showcase to highlight ongoing brand campaigns.
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