Mar­ket­ingRx roundup: Coun­try mu­sic awards and more phar­ma ads; Bris­tol My­ers ad­vances clin­i­cal tri­al di­ver­si­ty ef­fort

Three con­sec­u­tive week­ends of celebri­ty-stud­ded award shows amount­ed to a flood of phar­ma ad­ver­tis­ing on the TV air­waves. First it was Acad­e­my Awards in late March, fol­lowed by the Gram­mys last week­end and on Mon­day night, the Coun­try Mu­sic Tele­vi­sion Awards.

And along with the third round of high-end celebri­ty fash­ion looks came an­oth­er run of phar­ma TV com­mer­cials. The Nashville mu­sic show­down fea­tured a few re­peats from the pre­vi­ous award shows – Ste­lara (with J&J’s Janssen Crohn’s dis­ease lat­est cam­paign) and HHS’ vac­cine push, for in­stance – while oth­er brands used the coun­try mu­sic show­case to high­light on­go­ing brand cam­paigns.

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