MarketingRx roundup: Eisai partners on head and neck cancer campaign; AstraZeneca, Daiichi ads pop up at AACR
Eisai is teaming up with a group of head and neck cancer advocates to draw attention to the under-recognized condition. The “Made of More” campaign uses interactive artwork with a click-to-reveal feature to read about six different people affected by head and neck cancer (HNC).
The people profiled include men and women varying in age and include both patients and caregivers. One young woman Allison, for instance, talks about her experience as a caregiver to her husband while also managing a career and child, eventually turning her non-profit group for caregivers into a full-time job.
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