Mar­ket­ingRx roundup: Eli Lil­ly de­buts un­brand­ed ‘mem­o­ry’ is­sues TV ad; Big Phar­mas amp so­cial me­dia spend­ing

As Eli Lil­ly read­ies for the FDA re­view of Alzheimer’s dis­ease can­di­date do­nanemab next month, it’s rolling out an un­brand­ed, 15-sec­ond TV com­mer­cial about mem­o­ry …

Sign up to read this article for free.

Get free access to a limited number of articles, plus choose newsletters to get straight to your inbox.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER