MarketingRx roundup: Fishawack rebrands as Avalere Health; BMS, Gilead, Amgen reup clinical diversity program
Pharma and healthcare agency group Fishawack Health is changing its name and brand to Avalere Health. The change comes more than a year after the UK-based Fishawack acquired US-based life sciences consulting company Avalere.
The newly unified brand includes all 19 health agencies and consultancies around the world acquired under Fishawack since its launch in 2001. The move will retire all the separate organization names, except Avalere consultancy, which will retain its brand as part of Avalere Health, the company said in a press release last week.
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