January 2, 2024 12:14 PM EST

MarketingRx roundup: Gilead, Pfizer sponsor divas’ benefit concert; Amgen joins Rose Parade

Beth Snyder Bulik

Senior Editor

Gilead Sciences and Pfizer are tapping into their inner divas with sponsorships of an annual celebrity-packed benefit concert and fundraiser for HIV/AIDS and other health …

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MarketingRx roundup: Gilead, Pfizer sponsor divas’ benefit concert; Amgen joins Rose Parade

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

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Mar­ket­ingRx roundup: Gilead, Pfiz­er spon­sor di­vas’ ben­e­fit con­cert; Am­gen joins Rose Pa­rade

Senior Editor

Sign up to read this article for free.

Bachem

Bubendorf, BL, Switzerland

MarketingRx roundup: Gilead, Pfizer sponsor divas’ benefit concert; Amgen joins Rose Parade