Mar­ket­ingRx roundup: Gilead, Pfiz­er spon­sor di­vas’ ben­e­fit con­cert; Am­gen joins Rose Pa­rade

Gilead Sci­ences and Pfiz­er are tap­ping in­to their in­ner di­vas with spon­sor­ships of an an­nu­al celebri­ty-packed ben­e­fit con­cert and fundrais­er for HIV/AIDS and oth­er health pro­grams. The 33rd an­nu­al “DI­VAS Sim­ply Singing” de­buted live (for the first time since 2019) in De­cem­ber and is now avail­able for stream­ing, fea­tur­ing host Sh­eryl Lee Ralph and per­form­ers Jordin Sparks, Lav­erne Cox, Tina Knowles and Jen­nifer Hud­son.

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