Mar­ket­ingRx roundup: GSK de­buts Voltaren se­ries with celeb; Ab­b­Vie bows new Mavyret hep C TV ad

Glax­o­SmithK­line is team­ing up with “Bev­er­ly Hills 90210” star Jen­nie Garth around its an­ti-in­flam­ma­to­ry med Voltaren.

Garth, who has os­teoarthri­tis and us­es the over-the-counter gel Voltaren, is al­so a care­giv­er. She’s part­ner­ing with GSK to launch the Care­Walks video se­ries where she hosts a walk and talk with oth­er care­givers to dis­cuss their ex­pe­ri­ences and chal­lenges – and their joint pain.

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