MarketingRx roundup: GSK switches up Cabenuva TV ad with newly approved dosing; AZ debuts new Breztri TV
It’s a subtle, but key change in GlaxoSmithKline’s ViiV Healthcare Cabenuva TV campaign. A new commercial launched last week begins with the exact same wording as the first Cabenuva ad that debuted in October: “There’s a different way to treat HIV.” But the next phrase, “It’s every other month injectable Cabenuva” shifts the wording slightly – but the dosing broadly – from the earlier “It’s once monthly injectable Cabenuva” ad.
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