Mar­ket­ingRx roundup: HH­S' Covid cam­paign con­tin­ues as health emer­gency end nears; Phar­mas cel­e­brate Earth Day

The De­part­ment of Health and Hu­man Ser­vices ini­tial­ly re­ceived a broad man­date and $250 mil­lion in fed­er­al fund­ing back in 2020 for a pub­lic health cam­paign about Covid-19 vac­cine de­vel­op­ment, dis­ease pre­ven­tion, and, even­tu­al­ly, vac­ci­na­tion push­es. The “We Can Do This” ef­fort ral­lied across TV, ra­dio, print and so­cial me­dia chan­nels and con­tin­ues run­ning through to­day.

HHS’ newest “Can Do” cam­paign video looks back at the de­vel­op­ment of Covid vac­cines and the first per­son who re­ceived a shot, reg­is­tered nurse San­dra Lind­say, who speaks with lead­ing Covid vac­cine sci­en­tist Kizzmekia Cor­bett. How­ev­er, the ad is more than a push for pub­lic health. The two pub­lic health ad­vo­cates al­so talk about be­com­ing well-known through the pan­dem­ic and be­com­ing sym­bols for sci­ence and sci­en­tif­ic de­vel­op­ment for young peo­ple.

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