MarketingRx roundup: HHS’ vaccination ‘We Can’ campaign blanketed US; Moderna takes top PR honors
The Department of Health and Human Services’ “We Can Do This” vaccination campaign now has the numbers to show that yes, it did – at least in reaching most people in the US with its message.
HHS’ launched more than 1,500 paid ads in 14 different languages and 39 billion impressions under the “We Can” campaign begun in April 2021. But what do all those impressions mean? According to the Nielsen verified tally, the messages reached 95.5% of all US adults an average of 20.9 times from April to September last year.
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