Mar­ket­ingRx roundup: Ho­log­ic goes to the Su­per Bowl with Mary J. Blige; Hori­zon bows Graves’ dis­ease TV ad

Med­ical de­vice and di­ag­nos­tics com­pa­ny Ho­log­ic is go­ing to the Su­per Bowl – with a first-ever ad in the big game. Speak­ing up in the 30-sec­ond ad is R&B/hip-hop mu­si­cian leg­end Mary J. Blige, who il­lus­trates the mes­sage that even dur­ing her busy days, she finds time to take care of her health.

Ho­log­ic’s first Su­per Bowl com­mer­cial, which will al­so air dur­ing the Win­ter Olympics broad­casts, is al­so its first-ever DTC TV ad. Dig­i­tal and so­cial ads will run through the year, with in­for­ma­tion and re­sources for women to stay cur­rent on screen­ings. Read the full sto­ry here.

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