MarketingRx roundup: Hologic goes to the Super Bowl with Mary J. Blige; Horizon bows Graves’ disease TV ad
Medical device and diagnostics company Hologic is going to the Super Bowl – with a first-ever ad in the big game. Speaking up in the 30-second ad is R&B/hip-hop musician legend Mary J. Blige, who illustrates the message that even during her busy days, she finds time to take care of her health.
Hologic’s first Super Bowl commercial, which will also air during the Winter Olympics broadcasts, is also its first-ever DTC TV ad. Digital and social ads will run through the year, with information and resources for women to stay current on screenings. Read the full story here.
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