MarketingRx roundup: Merck reups HPV ads for young adults; Idorsia study confirms little sleep for weary
Merck is doubling down with new Gardasil 9 human papillomavirus vaccine messaging for young adults. A new TV commercial extends its efforts, begun last year, to reach adults up to age 45. In the ad, active young people (actors) exercise while a voiceover points out numbers “that could stop you in your tracks” like the tens of thousands who are diagnosed with certain HPV-related cancers each year.
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