August 1, 2023 12:28 PM EDT

MarketingRx roundup: Millennials warm up to pharma ads; Astellas, Seagen add to bladder cancer campaign

Beth Snyder Bulik

Senior Editor

Millennials are more likely to watch TV ads for prescription drugs and healthcare than they were before the pandemic, according to a new survey from …

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MarketingRx roundup: Millennials warm up to pharma ads; Astellas, Seagen add to bladder cancer campaign

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

Trump taps Johns Hopkins researcher Marty Makary to lead the FDA; also names CDC, surgeon general picks

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Mar­ket­ingRx roundup: Mil­len­ni­als warm up to phar­ma ads; Astel­las, Seagen add to blad­der can­cer cam­paign

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

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Trump taps Johns Hopkins researcher Marty Makary to lead the FDA; also names CDC, surgeon general picks

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