October 4, 2022 12:55 PM EDT
Pharma
Marketing

Mar­ket­ingRx roundup: No­var­tis re­cruits NFL coach for Leqvio cam­paign; Pfiz­er pro­motes ‘Sci­ence’ merch on so­cial me­dia

Beth Snyder Bulik

Senior Editor

No­var­tis is turn­ing to a win­ning coach to talk about Leqvio and the strug­gles of high cho­les­terol — in­clud­ing his own. Bruce Ar­i­ans, the re­tired NFL …

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