Mar­ket­ingRx roundup: No­vavax pro­motes vac­cines on Tik­Tok; BIO read­ies for fall pod­cast sea­son

No­vavax is gear­ing up for fall vac­cine sea­son with a cam­paign that in­cludes Tik­Tok ads and a dev­il’s ad­vo­cate.

In a new 50-sec­ond Tik­Tok video, a man is head­ing out the door to get a vac­cine when his dev­il’s ad­vo­cate (the same man dressed in a red suit with a fiery back­ground) ques­tions him about the pro­tein-based vac­cine he’s plan­ning to get. The dev­il char­ac­ter leans in sus­pi­cious­ly, ask­ing, “Aren’t you wor­ried … it’s new?”

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER