Mar­ket­ingRx roundup: Op­di­vo, Veozah on Peo­ple’s Choice Awards; AZ pub­lish­es new sus­tain­abil­i­ty re­port

Astel­las and BMS brands on the red car­pet. The Peo­ple’s Choice Awards may not be quite as high-pro­file as the Os­cars or Em­mys, but it still de­liv­ers mil­lions of view­ers. Some phar­ma ad­ver­tis­ers, in­clud­ing Bris­tol My­ers Squibb and Astel­las, joined the ad breaks, while host and “Bar­bie” ac­tor Simu Liu in­cor­po­rat­ed phar­ma men­tions in his open­ing re­marks. The awards are in their 49th year, he joked, but “with a lit­tle Botox, some light filler and a cou­ple of months on Ozem­pic, it won’t look a day over 31.” Oth­er phar­ma mar­keters on the NBC broad­cast in­clud­ed Vi­iV Health­care with ads for Apre­tude and Dova­to, Ab­b­Vie brand Vray­lar and In­cyte’s Opzelu­ra, ac­cord­ing to iS­pot.tv ad track­ing.

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER