Mar­ket­ingRx roundup: Pfiz­er adds hol­i­day twist to Covid boost­er ef­fort; No­vavax signs up for sports

Pfiz­er’s lat­est two-at-once vac­ci­na­tion mes­sag­ing taps in­to a hol­i­day theme. A TV com­mer­cial and Tik­Tok ad both cel­e­brate “pie sea­son” with the mes­sage that even if you’ve al­ready picked up an ap­ple pie, don’t for­get the pump­kin pie.

“Same goes for your vac­ci­na­tions. You may have al­ready been vac­ci­nat­ed against the flu this sea­son, but don’t for­get to get an up­dat­ed Covid-19 shot too,” the nar­ra­tor says as the two pies scroll across the screen, fol­lowed by two ban­dages, first a beige one and then blue.

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