Mar­ket­ingRx roundup: Pfiz­er ad­vances Cib­in­qo TV cam­paign; Jazz teams again with can­cer non prof­it

Pfiz­er’s lat­est com­mer­cial for eczema drug Cib­in­qo might have some view­ers see­ing dou­ble. That’s be­cause the new TV ad — the sec­ond now since the JAK1 in­hibitor was ap­proved last year — fea­tures dou­ble im­ages of ac­tors who “make their move” to get in front of eczema.

The lit­er­al shrug­ging or shak­ing off their old selves for health­i­er skin leaves the old self with eczema patch­es sit­ting in the cor­ner at a par­ty, on the side­lines of a date and stuck in­side a ro­tat­ing door.

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