MarketingRx roundup: Pfizer advances Cibinqo TV campaign; Jazz teams again with cancer non profit
Pfizer’s latest commercial for eczema drug Cibinqo might have some viewers seeing double. That’s because the new TV ad — the second now since the JAK1 inhibitor was approved last year — features double images of actors who “make their move” to get in front of eczema.
The literal shrugging or shaking off their old selves for healthier skin leaves the old self with eczema patches sitting in the corner at a party, on the sidelines of a date and stuck inside a rotating door.
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