MarketingRx roundup: Pfizer boosts RSV vaccine Abrysvo campaign; J&J videos spotlight renamed Janssen unit
Pfizer’s RSV vaccine brand campaign for Abrysvo continues to roll out with Meta social media ads debuted last week. The “Every Breath Matters” ad debuted on TV in October with a 60-second spot that is still running. It focuses on a trumpet player and the 579 breaths she has to show her stuff, the voiceover says, and advises viewers to not let RSV take their breath away.
The newer Meta ads running on Facebook and Instagram feature the same jazz trumpet player and include a link to the Abrysvo website along with the advice to ask a pharmacist or doctor about the vaccine.
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