Mar­ket­ingRx roundup: Pfiz­er leads phar­ma ad wave at Gold­en Globes; Evoke re­brands and stream­lines

Pfiz­er turned up on the red car­pet Sun­day as spon­sor of the Gold­en Globe Awards, but was just one of 10 phar­ma mar­keters on the broad­cast. Pfiz­er ran com­mer­cials for its Covid vac­cine, RSV vac­cine Abrys­vo, Covid treat­ment Paxlovid, and an un­brand­ed ad about the car­dio­vas­cu­lar con­di­tion AT­TR-CM.

Mean­while, a full line­up of com­mer­cials from oth­er phar­mas in­clud­ed Bris­tol My­ers Squibb’s So­tyk­tu, J&J’s Ste­lara, GSK and Vi­iV Health­care’s Apre­tude, As­traZeneca’s Breztri, Astel­las’ Veozah, Ot­su­ka and Lund­beck’s Rex­ul­ti, Ar­genx’s Vyv­gart, Ab­b­Vie’s Vray­lar, and Hori­zon’s un­brand­ed ad for thy­roid eye dis­ease (TED).

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