MarketingRx roundup: Pfizer reups baby checkup campaign on socials; BI, Takeda on top employers list
Pfizer is reminding parents again that “Baby Checkups Count” with new social media ads and recent sponsored influencer posts, rebooting its ongoing effort that first launched as a public health awareness campaign in 2018.
The latest Facebook and Instagram ads link to an informational website and note that the message reminders are sponsored by both Pfizer and the Detroit Urban League. The ads cover topics from immunizations to children’s healthcare coverage.
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