June 27, 2023 12:07 PM EDT
Pharma
Marketing

Mar­ket­ingRx roundup: Pfiz­er re­ups sick­le cell cam­paign with NFL play­er; Alk­er­mes aims for bipo­lar pa­tients with TV ad

Beth Snyder Bulik

Senior Editor

Pfiz­er is ex­tend­ing its sick­le cell aware­ness cam­paign with San Fran­cis­co 49ers run­ning back Tevin Cole­man, whose young daugh­ter lives with the dis­ease. The new …

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