June 27, 2023 12:07 PM EDT

MarketingRx roundup: Pfizer reups sickle cell campaign with NFL player; Alkermes aims for bipolar patients with TV ad

Beth Snyder Bulik

Senior Editor

Pfizer is extending its sickle cell awareness campaign with San Francisco 49ers running back Tevin Coleman, whose young daughter lives with the disease. The new …

Sign up to read this article for free.

Get free access to a limited number of articles, plus choose newsletters to get straight to your inbox.

BECOME A PREMIUM SUBSCRIBER

MarketingRx roundup: Pfizer reups sickle cell campaign with NFL player; Alkermes aims for bipolar patients with TV ad

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

Sr. Manager/Associate Director, Document Control

Viridian Therapeutics

Waltham, MA, USA

BridgeBio shares promising results in trial of Canavan disease gene therapy

CRISPR therapy reduces swelling attacks by 81% in Intellia follow-up study

Facing lost rebates, MGM Resorts to stop covering GLP-1 weight loss shots

Exclusive: University of Toronto spinout raises $53.5M to create new obesity drugs with AI

Icon's quarterly earnings hit by biotech and pharma pullback

IDEAYA Biosciences: Targeting unmet market needs with precision oncology

Mar­ket­ingRx roundup: Pfiz­er re­ups sick­le cell cam­paign with NFL play­er; Alk­er­mes aims for bipo­lar pa­tients with TV ad

Senior Editor

Sign up to read this article for free.

Viridian Therapeutics

Waltham, MA, USA

MarketingRx roundup: Pfizer reups sickle cell campaign with NFL player; Alkermes aims for bipolar patients with TV ad