January 3, 2023 12:30 PM EST

MarketingRx roundup: Pfizer rolls out Covid booster social ads with influencers; AbbVie retires Humira TV

Beth Snyder Bulik

Senior Editor

Pfizer teamed up with a handful of celebrities and influencers over the holidays for social media ads promoting Covid-19 booster shots. Singer Charlie Puth, TV …

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MarketingRx roundup: Pfizer rolls out Covid booster social ads with influencers; AbbVie retires Humira TV

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

Global Head of Marketing

Bachem

Bubendorf, BL, Switzerland

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Mar­ket­ingRx roundup: Pfiz­er rolls out Covid boost­er so­cial ads with in­flu­encers; Ab­b­Vie re­tires Hu­mi­ra TV

Senior Editor

Sign up to read this article for free.

Bachem

Bubendorf, BL, Switzerland

MarketingRx roundup: Pfizer rolls out Covid booster social ads with influencers; AbbVie retires Humira TV