Mar­ket­ingRx roundup: Pfiz­er rolls out Covid boost­er so­cial ads with in­flu­encers; Ab­b­Vie re­tires Hu­mi­ra TV

Pfiz­er teamed up with a hand­ful of celebri­ties and in­flu­encers over the hol­i­days for so­cial me­dia ads pro­mot­ing Covid-19 boost­er shots. Singer Char­lie Puth, TV show host Karamo Brown and singer Kel­ly Row­land are among those talk­ing about get­ting their boost­er shots in spon­sored Face­book and In­sta­gram ads. So­cial in­flu­encers do­ing the same thing in­clud­ed Suzy from Emp­ty Nest Blessed and mom Fale­sha from Cali Joy’s Jour­ney.

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