Mar­ket­ingRx roundup: Pfiz­er, Vi­iV pull up to cham­pagne car­pet at Os­cars; Bris­tol My­ers de­buts orig­i­nal film

Pfiz­er went to the Os­cars on Sun­day night as one of three lead­ing (la­beled as the “proud”) spon­sors — along with Rolex and Ver­i­zon — of the …

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