May 16, 2023 01:06 PM EDT
Pharma
Marketing

Mar­ket­ingRx roundup: Phar­ma ad boost on YouTube; Mer­ck re-ups lung can­cer test so­cial ad­vo­ca­cy

Beth Snyder Bulik

Senior Editor

Phar­ma in­dus­try spend­ing on YouTube ad­ver­tis­ing jumped in the first quar­ter — led by Ab­b­Vie and No­vo Nordisk — tal­ly­ing a to­tal of $494 mil­lion spent and …

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