Mar­ket­ingRx roundup: Roche joins blad­der can­cer ‘Don’t Go Red’ cam­paign; Qel­bree AD­HD med de­buts first TV ad

Roche is throw­ing its sup­port be­hind blad­der can­cer aware­ness with a so­cial me­dia cam­paign to help ad­dress stig­ma around the dis­ease. Sup­port­ing the World Blad­der Can­cer Coali­tion’s “Don’t Go Red” cam­paign, Roche’s re­cent Face­book posts fea­ture women with bright red cir­cles on their cheeks, ex­plain­ing the paint­ed faces rep­re­sent “that even if we feel self-con­scious, we can still talk about it.”

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