MarketingRx roundup: Roche joins bladder cancer ‘Don’t Go Red’ campaign; Qelbree ADHD med debuts first TV ad
Roche is throwing its support behind bladder cancer awareness with a social media campaign to help address stigma around the disease. Supporting the World Bladder Cancer Coalition’s “Don’t Go Red” campaign, Roche’s recent Facebook posts feature women with bright red circles on their cheeks, explaining the painted faces represent “that even if we feel self-conscious, we can still talk about it.”
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