Mar­ket­ingRx roundup: Roche, Pfiz­er team up for Covid aware­ness; Mer­ck joins $50M Africa-fo­cused coali­tion

Roche and Pfiz­er are join­ing forces to dri­ve aware­ness for Covid-19 symp­toms and risk fac­tors, along with test­ing and treat­ment op­tions. Roche, which makes Covid di­ag­nos­tic tests for home and lab use, and Pfiz­er, which not on­ly makes the Comir­naty Covid-19 vac­cine but al­so Paxlovid treat­ment for those who test pos­i­tive, launched a new cam­paign and web­site last week to in­crease un­der­stand­ing.

The goal is to get in­for­ma­tion and re­sources out to high-risk groups, the two said in a press re­lease, in part be­cause by the CDC’s ac­count­ing, al­most nine in 10 adults strug­gle with Covid-19 pub­lic health in­for­ma­tion. Pfiz­er and Roche are aim­ing to sim­pli­fy the in­for­ma­tion and im­prove ac­cess to it, they said.

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