November 7, 2023 10:29 AM EST
Pharma
Marketing

Mar­ket­ingRx roundup: Sanofi, Re­gen­eron re­new Dupix­ent asth­ma ef­fort; Bausch Health bat­tles sea­son­al af­fec­tive dis­or­der

Beth Snyder Bulik

Senior Editor

Sanofi and Re­gen­eron are switch­ing up the fo­cus in their “Lung­Zone” cam­paign for Dupix­ent, this time high­light­ing asth­ma in chil­dren. This year’s dig­i­tal and video …

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