MarketingRx roundup: Sanofi teases #DefeatMeningitis on social; Moderna launches mRNAMonday series on Threads
Sanofi is promoting a secret on social media. Its channels on Instagram and TikTok (the second of which just launched last month) have posted teaser videos with a “coming August 28” promise and a #DefeatMeningitis hashtag.
One video calls out three of the Paralympic athletes on the company’s Team Sanofi Paris 2024, along with the Meningitis Research Foundation and the Confederation of Meningitis Organizations (CoMO) and their coming together for the mystery reveal.
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