MarketingRx roundup: Super Bowl scores last minute ad from diagnostic; BBC spotlights AstraZeneca vaccine
Super Bowl ads aren’t typically a last-minute buy. Getting a spot before inventory sells out is usually an issue, but so is taking the time to create a world-is-watching TV spot. Diagnostics tech company Cue Health, however, whipped up its Super Bowl ad idea and commercial in less than a month.
The smart, at-home Covid-19 health testing device maker worked with its ad agency Doner to create and shoot two different ads, choosing its game winner just eight days ago, according to Advertising Age.
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