November 14, 2023 09:51 AM ESTUpdated 10:10 AM
Pharma
Marketing

Mar­ket­ingRx roundup: Vi­a­tris de­buts new cam­paign in Times Square; As­traZeneca re­news nat­ur­al gas deal

Beth Snyder Bulik

Senior Editor

Vi­a­tris de­buted its new cor­po­rate cam­paign last week on the Nas­daq tow­er in New York City’s Times Square. The tagline is “Every­where Health Mat­ters,” and …

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