MarketingRx roundup: Viatris debuts new campaign in Times Square; AstraZeneca renews natural gas deal
Viatris debuted its new corporate campaign last week on the Nasdaq tower in New York City’s Times Square. The tagline is “Everywhere Health Matters,” and as the company explained on a LinkedIn post, the work reflects its belief that “having access to healthcare matters to everyone, everywhere.”
The giant tower flashed yellow and purple — two of Viatris’ key brand colors — in between vignettes of a father helping a child ride a bike, parents kissing a young woman graduate and two friends laughing while the slogan and other messages ran on the video background.
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