Mar­ket­ingRx roundup: Vi­a­tris de­buts new cam­paign in Times Square; As­traZeneca re­news nat­ur­al gas deal

Vi­a­tris de­buted its new cor­po­rate cam­paign last week on the Nas­daq tow­er in New York City’s Times Square. The tagline is “Every­where Health Mat­ters,” and as the com­pa­ny ex­plained on a LinkedIn post, the work re­flects its be­lief that “hav­ing ac­cess to health­care mat­ters to every­one, every­where.”

The gi­ant tow­er flashed yel­low and pur­ple — two of Vi­a­tris’ key brand col­ors — in be­tween vi­gnettes of a fa­ther help­ing a child ride a bike, par­ents kiss­ing a young woman grad­u­ate and two friends laugh­ing while the slo­gan and oth­er mes­sages ran on the video back­ground.

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