Mar­ket­ingRx roundup: What could a US Tik­Tok ban mean for phar­ma? Pfiz­er, Lil­ly lead phar­ma March Mad­ness ad­ver­tis­ers

Just as phar­ma mar­keters fi­nal­ly make moves in­to Tik­Tok, the threat of a US ban on the so­cial me­dia chan­nel is now loom­ing. Al­ready banned on fed­er­al em­ploy­ee phones by an ini­tial Con­gres­sion­al act, more bills and maybe bans are on the way. With rare bi­par­ti­san agree­ment, law­mak­ers have in­tro­duced leg­is­la­tion that would give the US pres­i­dent the pow­er to ban Tik­Tok (al­though not men­tioned by name) and oth­er for­eign-owned tech­nol­o­gy plat­forms that rep­re­sent a se­cu­ri­ty threat to the US.

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