Meal kit com­pa­ny HelloFresh is work­ing with a health in­sur­er to grow its busi­ness

(This sto­ry is from our new Health Tech newslet­ter. If you’d like to sign up, just click here.) 

HelloFresh is now of­fer­ing dis­count­ed meals to as many as 12 mil­lion Cigna in­sur­ance plan mem­bers through their em­ploy­ers.

Work­ing with a big health in­sur­er is a new kind of re­la­tion­ship for the meal kit in­dus­try, which has most­ly re­lied on sell­ing di­rect­ly to con­sumers. The meal kit de­liv­ery in­dus­try strug­gled af­ter a peak dur­ing the pan­dem­ic as peo­ple start­ed din­ing out again.

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER