Meet Bertrand Bod­son, No­var­tis’ new glob­al dig­i­tal strat­e­gy mae­stro for all things Big Phar­ma

Can a man who co-found­ed a com­pa­ny that tried to turn brag­ging rights in­to a vi­able on­line so­cial net­work or­ches­trate an end-to-end dig­i­tal strat­e­gy for the glob­al phar­ma gi­ant No­var­tis?

Bertrand Bod­son in­tends to find out.

No­var­tis just ap­point­ed Bod­son to be its new chief dig­i­tal of­fi­cer, with a guid­ing hand in the way that No­var­tis us­es dig­i­tal tech­nol­o­gy in every­thing from drug dis­cov­ery and de­vel­op­ment to the way it in­ter­acts with doc­tors and pa­tients around the world. The job al­so en­tails au­tomat­ing busi­ness process­es — per­haps with a par­tic­u­lar eye to win­kling out costs, as No­var­tis is well known for.

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Venture & Research Associate

Alexandria Real Estate Equities

San Francisco, CA, USA