Meet Bertrand Bod­son, No­var­tis’ new glob­al dig­i­tal strat­e­gy mae­stro for all things Big Phar­ma

Can a man who co-found­ed a com­pa­ny that tried to turn brag­ging rights in­to a vi­able on­line so­cial net­work or­ches­trate an end-to-end dig­i­tal strat­e­gy for …

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