Meet Bertrand Bod­son, No­var­tis’ new glob­al dig­i­tal strat­e­gy mae­stro for all things Big Phar­ma

Can a man who co-found­ed a com­pa­ny that tried to turn brag­ging rights in­to a vi­able on­line so­cial net­work or­ches­trate an end-to-end dig­i­tal strat­e­gy for the glob­al phar­ma gi­ant No­var­tis?

Bertrand Bod­son in­tends to find out.

No­var­tis just ap­point­ed Bod­son to be its new chief dig­i­tal of­fi­cer, with a guid­ing hand in the way that No­var­tis us­es dig­i­tal tech­nol­o­gy in every­thing from drug dis­cov­ery and de­vel­op­ment to the way it in­ter­acts with doc­tors and pa­tients around the world. The job al­so en­tails au­tomat­ing busi­ness process­es — per­haps with a par­tic­u­lar eye to win­kling out costs, as No­var­tis is well known for.

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER