Moderna enlists mom influencers and more in push to raise awareness of little known CMV
What is CMV? If you’re like most people, you don’t know. Moderna wants to change that, especially for women ages 16-40 because CMV, or cytomegalovirus, is the leading infectious cause of birth defects in the US.
Moderna — currently in a Phase III study of its proposed CMV vaccine — is running a social and digital campaign including mom influencers and partnerships with popular media aimed at the target audience. Its campaign home website, “Now I Know CMV” includes facts and figures about CMV along with outside resource links to the Centers for Disease Control and the American Academy of Pediatrics. It also includes a link to a pre-screening and sign-up website for Moderna’s clinical trial, with a modern stylized “We Vs. CMV” theme.
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