Merck marks 1M Minecraft downloads in gaming-meets-science education effort
Merck is tying a handful of marketing trends together in its Minecraft original game — the metaverse, video gaming and science, technology, engineering and math (STEM) all in one. Now after a year in play, Merck’s game inside Minecraft, called “Periodic Odyssey,” has more than one million downloads — and lots of new fans.
The game is aimed at STEM parents and teachers with a fun and memorable way to help kids learn the periodic table of elements. Players can travel around the game’s simulated world and pick up the naturally-occurring elements where they would occur. Oxygen (O) is picked up from the air, and iron (Fe) from the ground, for instance.
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