Merck targets vaccine-hesitant parents in its latest 'Why Vaccines' campaign. (Image: Shutterstock)
November 28, 2022 01:35 PM ESTUpdated 06:25 PM
Pharma
Marketing

Mer­ck­'s lat­est 'Why Vac­ci­nes' cam­paign seeks to bet­ter in­form vac­cine-hes­i­tant moms

Beth Snyder Bulik

Senior Editor

From Hol­ly­wood cou­ple en­dorse­ments to tar­get­ed eq­ui­ty ef­forts, Mer­ck has been push­ing the val­ue of vac­ci­na­tions, es­pe­cial­ly since the Covid-19 pan­dem­ic dis­rup­tion. Now the phar­ma …

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