With the recent debut of Meta's Threads, experts say pharma marketers should be thinking about how to use the social media channel. (Shutterstock)
Meta’s new Threads: Is this a social media flash in the pan or real deal for pharma marketers?
When Shwen Gwee launched Vertex Pharmaceuticals on Twitter in 2010, he pitched it as a one-month experiment. No one at the then-precommercial biotech knew much …
Sign up to read this article for free.
Get free access to a limited number of articles, plus choose newsletters to get straight to your inbox.
