Alexander Lefterov/Endpoints News

Mi­cro-in­flu­encers with a ma­jor plat­form: Are they the next big thing in phar­ma mar­ket­ing?

Dami­an Wash­ing­ton didn’t want to be “the MS guy.”

He was a life­long per­former — he booked his first com­mer­cial at 15 pro­mot­ing Cap­tain Crunch ce­re­al — and a fun­ny guy with a YouTube chan­nel full of clever videos. The on­ly prob­lem? He wasn’t get­ting a lot of views.

Un­til one day in May 2017. That’s when he filmed his ex­pe­ri­ence at an in­fu­sion cen­ter get­ting Genen­tech’s then-new mul­ti­ple scle­ro­sis treat­ment Ocre­vus. Sud­den­ly, the self-pro­claimed nerd with a de­gree from Mid­dle­bury Col­lege was get­ting hits.

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