Endo Pharmaceuticals' new campaign uses actual search terms and questions from men with concerns about Peyronie's disease symptoms.

Mid­night in­ter­net search­es? En­do’s new dis­ease aware­ness cam­paign echoes re­al pa­tient con­cerns

Crooked veg­eta­bles served as ef­fec­tive props in En­do Phar­ma­ceu­ti­cals’ first aware­ness cam­paign for Pey­ronie’s dis­ease and un­nat­ur­al pe­nile cur­va­ture, but now it’s tak­ing a dif­fer­ent …

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